6/12/2023 0 Comments Make it stick chip and dan heath![]() Stories – empower people to use an idea through narrativeĬhip Heath is a professor of organizational behavior at Graduate School of Business at Stanford University.Emotional – help people see the importance of an idea. ![]() ![]() Credible – give an idea believability and credibility.Concrete – make sure an idea can be grasped and remembered later. ![]()
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